PLANT-ORIGIN ACTIVE SCIENCE
Botanicals engineered to perform like clinical actives
Every EHAD formula begins not with water, but with Cedar Wood Extract, a patented botanical base that actively treats the skin from the first layer.
What follows is a system of clinically studied actives, selected for visible, measurable results.
SIGNATURE BASE INGREDIENT
Cedar Wood Extract
In all our productsUsed in place of purified water, Cedar Wood Extract forms the active base of every EHAD formula.
Rich in natural minerals and calming compounds, it helps regulate sebum, support the skin barrier, and enhance the absorption of actives layered above.
WHAT MAKES EHAD DIFFERENT
The base is active. Not water.
Conventional skincare relies on purified water (often 70–80% of the formula).
EHAD replaces this with Cedar Wood Extract, meaning every application delivers functional actives from the very first drop.
Foundation
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Cedar Wood Extract
Replaces purified water as the base. Rich in sesquiterpenes and minerals. Calms skin, regulates oil and delivers a botanical mineral environment to every layer.
Found in:
All Products
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Hyaluronic Acid
Deep hydration and volume support. Binds water within the skin to improve elasticity and smooth fine lines. Skin appears plumper and more supple within hours
Found in:
All Products
✨
Calnomix
A proprietary calming complex present across all EHAD formulations. Reduces skin sensitivity and environmental stress response, forming a protective partnership with Cedar Wood in every product.
Found in:
All Products
ANTI-AGEING ACTIVES
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Botox-Like Peptide
Expression line softening. Targets micro-contractions to reduce the appearance of dynamic wrinkles. Skin looks smoother without invasive treatments.
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Collagen Peptide
Structural firming support. Stimulates collagen production while reinforcing skin density. Improves elasticity and visible firmness.
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Kelp & Marine Mucin
Elasticity and dermal support. Mimics the skin’s natural matrix to reinforce structure and hydration. Helps lift and strengthen delicate areas.
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Blueberry Extract
Antioxidant protection. Neutralises oxidative stress and supports collagen preservation. Helps maintain skin resilience over time.
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Broccoli Extract
Cellular defence activation. Activates the skin’s detox pathways to reduce environmental stress. Strengthens long-term skin health.
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Kudzu Root
Hormonal ageing support. Helps maintain collagen structure and skin density. Supports firmness in mature skin.
Acne & Brightening Actives
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Centella Asiatica
Calming repair support. Helps reduce visible redness and support recovery in stressed or blemish-prone skin. Reinforces the skin barrier for a clearer, calmer appearance.
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Grapefruit Seed Extract
Purifying blemish control. Helps reduce acne-causing bacterial activity while supporting skin clarity. Promotes a cleaner, more balanced complexion.
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Peony Root Extract
Targeted brightening support. Helps reduce the formation of excess pigmentation at the source. Improves overall clarity and encourages a more even tone.
Core — Found in All Products
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Arnica Extract
Helps reduce redness and support skin recovery after irritation or breakouts. Promotes a more even, balanced complexion.
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Nutsedge Root Extract
Targeted discolouration correction. Works on multiple pathways to reduce pigmentation and uneven tone. Supports clearer, more uniform skin over time.
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Ginseng & Rice Extract
Revitalisation and radiance support. Energises the skin and enhances natural renewal processes. Improves luminosity and overall skin vitality.